Insight provides training and consulting services in business strategy and innovation. Business strategy is the strategic initiatives a company pursues to create value for the organization and its stakeholders and gain a competitive advantage in the market. Advanced business strategy is needed:

• to make optimal advantage from potential opportunities (including innovative use of technologies, people, and processes), and

• to manage potential risks (including managing change in the external environment, internal culture, technologies, people, and processes)

Strategy can be developed and applied at the level of a business, business unit, or at the level of an individual person or project. As a Microsoft Business Partner Insight can also provide a range of IT support services to support business strategy and innovative uses of technology.

Insight CEO, Dr Mark Griffin, is the Chair of the Special Interest Group for Business Analytics (International Institute of Business Analysis), and the Co-Chair of the Section for Business Analytics (Statistical Society of Australia).