Marketing and Retail
Insight provides training and consulting services for clients working in marketing and retail. We help clients understand the market for their products and services, and explore questions including “What are the needs and desires of particular communities?” and “How do particular communities respond to proposed products and services?” We work with clients to understand what data is available or we can collect, and what insights we can obtain from such data. As a Microsoft Business Partner we also provide a range of IT support services.
Insight is a Company Partner of the Research Society in Australia, and Insight CEO, Dr Mark Griffin, is certified as a Qualified Professional Researcher with the society. Mark is the Chair of the Special Interest Group for Business Analytics (International Institute of Business Analysis), and the Co-Chair of the Section for Business Analytics (Statistical Society of Australia).