Introduction to Survey Design

10th May, 2023

Survey Design can seem quite daunting at first sight; with many aspects such as the choice of participants, method of data collection, design of questions, processing data techniques, approach to missing data, and so much more.

Syllabus

  • Brief examples demonstrating the need to think about carefully about the wording of survey questions

  • A brief example of different strategies for evaluating the strengths and weaknesses of proposed questionnaires

  • Some discussion on the strengths and weaknesses of different data collection mechanisms (eg. Face to face, versus online surveys)

  • Definition of survey sampling (choosing a random sample of survey participants from a population)

 Prior knowledge

  • No prior knowledge of survey design or statistics is assumed, but those with some experience working with surveys will be better equipped to understand the more advanced material covered in the webinar.